Powertraveller

Rebranding award-winning portable charging solutions

Various solar panel and power bank product packaging displayed on a gray surface.

Deliverables
Brand System, Packaging, Brochure Design, Marketing Templates, Presentation Templates, Trade Show Design, Website Direction

Role
Creative Direction, Design

Logo & Package Design
Rinker

Agency
Zooom Productions

Explore. Recharge. — Powertraveller, a provider of high-end portable chargers & solar panels, was looking for a partner to help them lead a strategic repositioning effort to carve out a market niche they could own. New positioning led to a complete rebranding effort including a logo redesign, new tagline, brand book, as well as product packaging, POS tools, and sales & marketing materials.

Flat lay of electronic devices and documents, including a power bank, a letter, a smaller device with a black envelope, and business cards on a dark surface.
Laptop screen displaying the Powertraveller website featuring the Harrier 25 portable power pack with yellow and black design.
Packaging of Falcon 7 foldable solar panel with image of person jumping between cliffs on the box, two panel sections, and side profile of the product detailing features and specifications.
Open booklet displaying scenic outdoor landscape photographs and electronic product descriptions, including mountains, lakes, a person hiking, and portable electronic devices.
Close-up of a smartphone screen showing a product page for the Merlin 50 multi-voltage power pack, priced at 39 euros, with a black and yellow logo at the top left corner.
Package for a Black Power Pack travel toaster on a black background.
Collection of presentation slides showcasing branding and logo guidelines for 'PowerTraveller', including logo variations, color schemes, typography, and design elements with a mountain photo on the cover.
A magazine open to a page with the words "Explore. Recharge." over a nature scene of a mountain lake with a person sitting on a rock near the water.
Open magazine showing a snowy mountain landscape with a person in red and a black backpack, and a product advertisement for a black device with yellow accents and a lightning bolt symbol on the cover.

Similar Projects

A close-up of a vibrant, colorful sea anemone with purple, pink, and red hues against a dark background, showcasing its textured, petal-like tentacles and intricate patterns.

SteelWave TheLAB

Travel magazine pages featuring images of a private jet at an airport, an airport interior with a man looking out the window, and a large modern terminal with people inside.

Cirium Branding

New projects are always in the works. Feel free to reach out with questions or collaboration opportunities.