Cirium

New name and branding for the leader in aviation analytics

Airport terminal with large glass windows, people walking, and an airplane on the tarmac.

Deliverables
Naming, Logo & Brand System, Presentation System, Marketing Templates, Advertising Campaign

Role
Creative Direction, Design

Agency
Level

The next evolution of flight — We worked to help brand Cirium, the industry leader in aviation analytics. A new name, visual direction and campaign helped frame its mission of transforming the aviation industry by enabling airlines, airports, travel companies, financial institutions and more accelerate their own digital transformation and help build a more efficient and sustainable future.

A collection of branding and communication materials for Cirium, including a letter, a business card, and a website displayed on a smartphone, all featuring the Cirium logo and branding elements.
Logos of Crum, a multicolored geometric design and text in black reading 'CRUM' on a light gray background.
Business card with the CIRIUM logo and contact details for Jonathan Richman, Director of Financial Services.
A laptop on a white desk displaying a website titled "Evolution of Flight" with a 3D model of an airplane, next to a smartphone with a related webpage. There is a large potted plant behind the laptop and a window to the left, letting in natural light.
City street scene with a bus shelter advertisement featuring a graphic of a flying bird, a high-rise glass building reflecting the sky and clouds, a leafless tree, traffic lights, and a street lamp.
A large digital billboard displays an advertisement for CIRI U M, featuring a pink hummingbird with the text 'NIMBLE' and 'The next evolution of flight.' The billboard is positioned under a bridge in an urban area with buildings in the background, and a red, yellow, and green traffic sign indicating a traffic light 100 yards ahead is visible on the left side of the image.
Empty outdoor bench with an advertisement sign on the backrest showing a bird and the words 'VISIONARY' and 'The next evolution of flight.'
Open brand guidelines booklets displaying logo variations, color palettes, typography, grids, imagery, and templates for a company called CIRIUM.
Open booklet displaying a colorful logo design with the text 'CIRIUM' and describes the logo creation process and brand guidelines.
View of an airplane wing and clouds seen through an airplane window during flight, in black and white.

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