TheLAB
A dynamic identity for a Berkeley biotech lab and commercial campus
Deliverables
Logo & Brand System, Website, Brochure and Marketing Templates
Role
Creative Direction, Design
Agency
Haus
Recognition
Awwwards Site of the Day, Communication Arts Webpick, CSSDA Special Kudos, The Webby Awards Winner
An adaptive design — We crafted a design system for theLAB that was expressive and modern with a fluid ever-changing motion. A hand-drawn wordmark was paired with a geometric representation of an L and contrasted by an ethereal, gradient-based color palette.
A constant reaction to users’ inputs — We designed a horizontal-scrolling site containing WebGL and parallax elements to facilitate theLAB's virtual campus discovery. With full-frame renders of the campus and morphing gradients, clients explore future-forward amenities and textural reclaimed spaces.
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New projects are always in the works. Feel free to reach out with questions or collaboration opportunities.
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