TheLAB

A dynamic identity for a biotech lab and commercial campus

TheLAB website shown on a laptop, magenta gradient hero with a textured sphere and geometric L motif

Deliverables
Logo & Brand System, Website, Brochure and Marketing Templates

Role
Creative Direction, Design

Agency
Haus

Recognition
Awwwards Site of the Day, Communication Arts Webpick, CSSDA Special Kudos, The Webby Awards Winner

A photo of a dark sky with a few stars visible.
A white envelope on a gray surface with a logo and address printed on it.
A black tote bag with a geometric spiral design and the text 'THE LAB' on it, hanging against a plain gray background.

An adaptive design — We crafted a design system for theLAB that was expressive and modern with a fluid ever-changing motion. A hand-drawn wordmark was paired with a geometric representation of an L and contrasted by an ethereal, gradient-based color palette.

A black and white microscopic image of a spherical biological cell or virus particle with a textured surface.
A collection of business cards for THE LAB with the address 2222 Fifth Street, Berkeley, CA 94710, and the website thelabberkeley.com, arranged in a creative pattern.

A constant reaction to users’ inputs — We designed a horizontal-scrolling site containing WebGL and parallax elements to facilitate theLAB's virtual campus discovery. With full-frame renders of the campus and morphing gradients, clients explore future-forward amenities and textural reclaimed spaces.

Bus stop advertisement with an abstract colorful circular design and text that reads 'THELAB Where science takes shape' on a city street against a brick building background.
Close-up of a black and white sign with the number 3, mounted on a textured stone wall. Part of a building with large windows is visible in the background.
Open book displaying a detailed map of a city neighborhood, with color-coded points representing food and retail, local tenants, hotels, and landmarks & transportation.

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New projects are always in the works. Feel free to reach out with questions or collaboration opportunities.