Instacart
A digital design system to help power the future of grocery
Deliverables
Corporate Website with Headless CMS, Digital Design System
Role
Creative Direction, Design
Agency
Haus
More than grocery delivery — To align with Instacart's new branding we built a website to share Instacart’s history, leadership & mission. It showcases the company’s enterprise-grade technology products in a compelling and informative fashion, and continues to grow with new features and services.
A malleable design system — We created dozens of page templates made from hundreds of smaller components all organized and annotated within a publishable Figma file. This file also included font style and color libraries, as well as variable spreadsheets for continued use.
Designed for new content and concepts — The final product was a modular, flexible web design system that’s easily adaptable for future company initiatives. Building the site with a headless CMS allows Instacart to efficiently scale content for the growing number of B2B product and advertising offerings, as well as shopper education and incentives — all under one central hub.
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New projects are always in the works. Feel free to reach out with questions or collaboration opportunities.
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