The Denver Museum of Nature & Science Talk to a Plant

Created to promote Mythbusters: The Explosive Exhibition, this web experience and social campaign tested the myth that talking to plants helps them grow stronger and healthier. Using the hashtag #talktoaplant and custom tweet-to-speech technology, tweets were read live to a plant while a control plant sat in silence. The web experience elegantly illustrated how the two groups performed.

Completion Date:
September 2013

Agency:
Carmichael Lynch

Role:
Design Director

Link:
talktoaplant.com