SouthNorte
Beer Co.

Hecho en San Diego at the crossroads of cultures

A digital collage of a palm tree against a blue sky with a pink yellow gradient overlay on the right side, and a background of a sandy beach and ocean waves.

Deliverables
Brand System, Website, Packaging, Marketing Templates, Photo Package, Merchandise

Role
Creative Direction, Art Direction, Design

Logo, Package Design, Linocut
Replace Design

Agency
Gallegos United

Hecho en San Diego — SouthNorte is a Mexican-inspired beer company from San Diego. They brew unique beers that couple the free-spirited approach of Tijuana with the sophistication of San Diego craft brewing. We helped create a SouthNorte brand that showed the crossroads of cultures.

Black T-shirt with white text that reads 'Southnorte Beer Co. Hecho en San Diego Est. 2016' laid flat on a textured gray surface.
Black background with a white graphic of a two-headed eagle with a flame on top, and the text "Southnorte Beer Co." in the center. Additional text includes "Est 2016," "Hecho en," and "San Diego."
A black and white trucker cap with a round logo on the front panel. The logo has a heart and flames, with text reading "Southnorte Beer Co" and "Hecho en San Diego." The cap is placed outdoors on a stone surface with a blurred natural background.
Black hoodie and black jacket displayed against a dark background with a graphic of a hand holding a bone, accompanied by text reading 'SouthNorte Beer Co. Est. 2015'.
Dark background with various white illustrations and text related to South Norte Beer Co, including a skeleton, a beer glass, bones, a spider, and other graphics and phrases.
A smartphone displaying a website for Southnorte Beer Co. with a street scene featuring parked cars, buildings, and palm trees in the background.
Collection of black and white and dark gray coasters with various designs and text related to South Norte Beer Co., arranged on a wooden surface.
A white T-shirt with black sleeves hanging on a hanger from a wall hook, featuring the phrase 'South Nore Beer' printed in black text.
Hand holding a bottle of Sea Señor Mexican style lager beer against a colorful background.

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New projects are always in the works. Feel free to reach out with questions or collaboration opportunities.