Leo Burnett

Creating a website worthy of Leo Burnett’s legacy

Mobile news article headline about Leo Burnett achieving new heights during GPC HK21, with green transportation tickets shown at the bottom against a green background.

Deliverables
UX Strategy, Website, Digital Design System

Role
Creative Direction, Design

Agency
Haus

Recognition
Awwwards Honorable Mention, CSSDA Special Kudos, SiteInspire Showcase

Where cutting-edge meets classic — We crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.

Black and white photograph of a man in a suit standing behind a podium, giving a speech. Text reads, ''What helps people helps business.'' There are additional black and white images and text on the page, including a photo of a man sitting at a desk, a small snowman, and a green vegetable packet titled ''Green Giant.''

Local to Global — Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.

Screenshot of a website featuring news articles and updates from Leo Burnett, with dates and headlines about their work and achievements, including Cannes Lions awards and creative partnerships.

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New projects are always in the works. Feel free to reach out with questions or collaboration opportunities.