Lund Design Co.
Design & Art Direction


Beat Average

GNC Beat Average


We created a brand campaign that took GNC out of the muscle magazines and made the brand more accessible for the everyday customer who is looking to make their life just a little bit better. This campaign spanned broadcast, web, social, print, in-store, events and more. "Average is out there — tempting you to skip those morning workouts and telling you to ravage those cookie jars. But here’s the thing about Average. It’s Average. And you? You are anything but."


Completion Date: March 2014

Agency: Carmichael Lynch

Role: Design Director

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