Subaru First Car Story
To launch the 2012 Subaru Impreza, we created a website where users can build their first car and tell a story about it. The story is animated in real-time and allows users to add a soundtrack, voiceover and share videos. Users can also explore other stories by driving through the interactive story map that connects similar experiences.
Completion Date: March 2012
Agency: Carmichael Lynch
Role: Design, Art Direction
FWA Site of the Day, The Effie Awards Bronze Winner, One Show Interactive Awards Finalist, The Webby Awards Winner