American Public Media

Podcast branding that cuts through the clutter

Billboard advertising a podcast titled 'Spectacular Failures' with a film strip and fiery explosion graphic on a brick wall background.

Deliverables
Logo & Brand System, Outdoor, Banner Ads

Role
Creative Direction, Design, Illustration

Agency
Lund Design Co.

A plethora of podcasts — Lund Design Co. has collaborated with APM, BBC, Marketplace, and others to brand over a dozen podcasts. Covering diverse subjects such as poetry, finance, children’s programming, and addiction recovery, we've employed various styles and techniques to craft a distinct visual identity for each title. These examples represent just a fraction of our portfolio.

Smartphone displaying a podcast episode titled 'Spectacular Failures' with a graphic of a bomb with a lit fuse on the cover.

Spectacular Failures

Corporate crookedness. Family feuding. Hilariously half-baked decisions. Host Lauren Ober tackles some of the most spectacular business failures of all time, and what could have been done to avoid them.

A billboard with colorful artwork featuring a light bulb with a fuse and an explosion graphic above it. The message on the billboard is 'Spectacular Failures' in bold red and yellow letters.
Street view showing a building with a large billboard for the podcast 'The S Word with Tracy K. Smith,' flanked by a brick wall and a corner entrance to the 'Bike Shed Motorcycle Club.'

The Slowdown

In sharing poems daily, we take a moment to pause and acknowledge the world’s magnitude, and how poets illuminate that mystery.

A smartphone displaying a podcast player for the episode titled 'On Days When We Both Travel' from the podcast 'The Slowdown,' episode 69, released on February 27, 2019.
Black and white photo of a woman with natural hair, sitting on a couch with her chin resting on her hand, looking thoughtful.
Three pink posters on a brick wall promoting an art exhibit titled "Decomposed" by Jade Simmons, featuring black and white portraits of women, with repeated word "Decomposed" in red text.

Decomposed

Decomposed breaks down the stories that have shaped classical music, from secrets and scandals to acts of sheer genius.

Smartphone displaying a music player screen with the album cover for 'Decomposed' by Jade Simmons, showing controls for playback, volume, and skipping tracks, set against a black background.
Black background with pink outlined text "Decomposed" and white text "with Jade Simmons". A semi-transparent pink circle overlaying a photo of a woman playing a classical piano, with a music stand and piano keys visible. Small white text describes the show about stories shaped by classical music, hosted by Jade Simmons, a classical concert pianist and storyteller. Logos for American Public Media, iTunes, and Stitcher are at the bottom.
A billboard advertising a podcast called 'This is Uncomfortable,' hosted by Reema Khrais, starting June 13. The billboard features a pixelated, blue-green portrait of a person and printed text with additional information about the podcast.

This is Uncomfortable

This is a show about life and how money messes with it. Each week, Marketplace’s Reema Khrais digs in with stories about the unanticipated ways money affects relationships, shapes identities and often defines what it means to be an adult.

A smartphone displaying a podcast titled "This Is Uncomfortable" with a yellowish-green border and a text that says "THIS IS UNCOMFORTABLE FROM MARKETPLACE." The screen shows audio playback controls, including a pause button, rewind 15 seconds, fast forward 30 seconds, and volume slider.
A sign on a brick wall with the text 'This is uncomfortable' and a smiley face emoticon, with additional smaller text below.

Similar Projects

A hand holding a bottle of Sea Señor Mexican-style lager beer against a picnic table and a bright, clear sky.

SouthNorte Beer Co. Branding

Multiple white business cards with black text scattered across the surface. The cards display contact information and names such as Samuel Johnston, Moriah Dr. Glez, and Jeremiah, with email addresses and phone numbers. Some cards have icons like a coffee mug and hairbrush, and website URL www.madeinhaus.com.

Haus Agency Branding

New projects are always in the works. Feel free to reach out with questions or collaboration opportunities.