Lund Design Co.
Design & Art Direction
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Talk to a Plant

Created to promote Mythbusters: The Explosive Exhibition, this web experience and social campaign tested the myth that talking to plants helps them grow stronger and healthier. Using #talktoaplant and custom tweet-to-speech technology, tweets were read live to a plant while a control plant sat in silence. The web experience elegantly illustrated how the two groups performed.

Talk to a Plant

Talk to a Plant

Created to promote Mythbusters: The Explosive Exhibition, this web experience and social campaign tested the myth that talking to plants helps them grow stronger and healthier. Using #talktoaplant and custom tweet-to-speech technology, tweets were read live to a plant while a control plant sat in silence. The web experience elegantly illustrated how the two groups performed.

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Completion Date: September 2013
Agency: Carmichael Lynch
Role: Design, Art Direction, Digital Direction

The Webby Awards Winner, Awwwards Nominee, FWA Shortlist