Lund Design Co.
Design & Art Direction
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Subaru First Car Story

To launch the 2012 Subaru Impreza, we created a website where users can build their first car and tell a story about it. The story is animated in real-time and allows users to add a soundtrack, voiceover and share videos. Users can also explore other stories by driving through the interactive story map that connects similar experiences.

Subaru First Car Story

Subaru First Car Story

To launch the 2012 Subaru Impreza, we created a website where users can build their first car and tell a story about it. The story is animated in real-time and allows users to add a soundtrack, voiceover and share videos. Users can also explore other stories by driving through the interactive story map that connects similar experiences.

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Completion Date: March 2012
Agency: Carmichael Lynch
Role: Design, Art Direction

FWA Site of the Day, The Effie Awards Bronze Winner, One Show Interactive Awards Finalist, The Webby Awards Winner