Carmichael Lynch Rebranding

Carmichael Lynch and Spong PR shared an office space, several clients and acted in many ways like one company. They needed their brands to communicate this to current and potential clients. Spong changed its name to Carmichael Lynch Relate and I designed a system that could work across both brands. The system needed to be fun and colorful to promote the culture of the agency, but also serious and modern to work well for communications and agency presentations. The result was a new wordmark for each company, as well as a series of patterns created from a bright color palette and textures from around the building they shared.

Completion Date:
December 2016

Agency:
Carmichael Lynch

Role:
Design Director